Conscious Choice
Our Roadmap to 2030.
In 2018 Underworks embarked on a journey towards sustainability, which marked the release of our Mission 2022.
This emphasized our move towards more sustainable and preferred fibres and materials and our commitment to reduce packaging. We are proud to report that we are well on the way towards achieving these goals.
Conscious Choice launch deliverables: Conscious Choice brand collateral, complete icon suite, publication and layout design, digital online banners, infographics, and motion design.
Becoming Australia’s everyday sustainable sock company.
Deliverables
Conscious Choice
Launch 2022
Roadmap to 2030
The roadmap focuses on:
1. Radical transparency 🔍
2. Carbon reduction 🌫
3. Packaging improvement 📦
4. Material innovation 🧵
5. Cotton transition 🌱
6. Water reduction 💧
7. Community initiatives 👏
8. Circular fashion ♻️
